Mentoring PSA - Chess

There are approximately 14 million young people in America who may not have a productive adulthood without positive intervention. Big Brothers Big Sisters (BBBS) provides one-to-one mentoring relationships between adult volunteers and children in 460 programs throughout the U.S. They have partnered with the Ad Council for this PSA campaign which encourages individuals to volunteer for BBBS and share simple, life-changing moments with a child. For the latest effort, BBBS teamed with the White House and the First Lady to support her 'Helping America's Youth' initiative and deliver a message about the importance of mentoring. The campaign communicates that by becoming a Big Brother or Big Sister, you can be the person who brings magic into the life of a child. Viewers and listeners are urged to visit www.bigbrothersbigsisters.org to find out how they can get involved with their local Big Brothers Big Sisters agency.